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ESPN Ready for World Cup on All Platforms

Looking to provide fans with a global perspective befitting the events of the 2014 FiFA World Cup soccer tournament in Brazil, ESPN is preparing for its most ambitious multiplatform coverage ever. Across all digital platforms, ESPN says it will dedicate a full month of 24/7 news, analysis, commentary and interactivity around the world’s biggest sporting event live via WatchESPN and ESPN3 in the U.S. and globally through ESPN’s multi-language, multiplatform (and newly relaunched) soccer brand, ESPN FC.

The 2014 FIFA World Cup is expected to be a record-breaking online traffic event for ESPN’s web, mobile and social platforms.

“All sports fans will come together for the World Cup in Brazil, and there’s no better time–and no greater opportunity–to connect fans globally across ESPN digital media than now,” said John Kosner, executive vice president, ESPN Digital and Print Media, in a statement. “By creating the most comprehensive experience that is live, personal and social, we will be at the top of our game in serving sports fans with anytime, anywhere, any device access to every match, goal, star player, news story and commentary. “

Fans will have access to live coverage of all 64 matches on television (ESPN, ESPN2, ESPN Deportes and ABC) as well as online via the WatchESPN app.

The all-sports network will also offer exclusive content that includes multiple languages (including Portuguese and Korean) and alternate feeds from ESPN3 Surround. The platform will deliver two alternate camera feeds to every telecast.  They include tactical cams, which will provide a high and wide view of the pitch, giving viewers an in-stadium perspective, and real-time highlight reels that will update as big moments happen during every live match.  

In addition, ESPN FC will launch its new app–available free to download on iOS and Android smartphones–and has introduced its newly redesigned global website. The new ESPN FC app, developed natively for iOS and Android smartphones and supporting both English and Spanish language content, is built with the same user experience as the SportsCenter app, but with enhancements specific to serving soccer fans.  It features a dedicated 2014 FIFA World Cup section that serves as the default launch page beginning, providing easy and immediate access to all related content before, during and after the tournament.  In the U.S., the app will debut in-progress clips for the World Cup, whereby goal highlights will be marked on a timeline for each match in real-time.  Additionally, all fans worldwide will have access to ESPN FC studio coverage and commentary video.

Lastly, every match can also be streamed on smart televisions through ESPN on Xbox LIVE consoles (to Gold members only), Apple TV, Roku and Amazon Fire TV to more than 92 million households nationwide.  All ten ABC telecasts will also be accessible via WATCH ABC in select markets through an affiliated Internet provider.

The 2014 FIFA World Cup is expected to be a record-breaking online traffic event for ESPN’s web, mobile and social platforms.

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