E! is launching its first scripted series, The Royals, with a campaign on platforms as varied as Tinder and YouTube, as well as traditional television spots.
Jen Neal, E!’s EVP of marketing, tells Brief, “We know our viewers are obsessed with the real royal family. We have traditionally covered all things royal family, and any opportunities we have to marry relevant contextual content with The Royals in this capacity, we are going to take advantage of.”
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