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DLP Cinema Technology Illuminates Largest Digital Projection Event Ever

Texas Instruments announced that its

DLP Cinema

technology has been chosen as the digital cinema projection technology for the worldwide premiere of Disney/Pixar’s thrilling new computer-animated feature, “Cars.”

Manufacturers Barco, Christie, and NEC are supplying a total of twelve DLP Cinema projectors to pull off an amazing feat of lighting up four custom built 115-foot screens for first ever multi-screen outdoor projection event.

“Cars,” the latest feature from Oscar-winning director John Lasseter (“Toy Story,” “A Bug’s Life,” “Toy Story 2”), follows the adventures of a hot shot rookie race car named Lightning McQueen who discovers that life is about the journey, not the finish line, when he finds himself unexpectedly detoured in the sleepy Route 66 town of Radiator Springs. The world premiere will take place on Friday, May 26th in the heart of NASCAR country at the Lowe’s Motor Speedway in Charlotte, NC before a crowd of 30,000 movie and sports fans. The twelve DLP Cinema projectors will deliver an incredible 240,000 combined lumens and 35 trillion colors to light up the four 115′ screens that will be positioned around turn two of the Speedway. This represents the largest square footage delivery of a movie ever.

The utilized projectors include three Barco D-Cine Premier DP-100, six Christie CP2000, and three NEC NC2500S DLP Cinema projectors. DLP Cinema projectors have been showing movies in theatres since 1999, helping realize the advancement of digital cinema. In 2006, the DLP Cinema screen count has more than tripled to 1,400 worldwide, with tens of thousands of additional theatres announced to convert in the next few years. Disney through its Buena Vista Distribution arm has been a pioneer of digital cinema since its inception, first releasing Tarzan for digital distribution in July 1999, and releasing more than 43 more in digital in the last seven years, including such hits as Toy Story 2, Monsters Inc, Signs, Finding Nemo, The Incredibles, and Pirates of the Caribbean.

To top off the weekend, the #96 DLP HDTV Chevrolet will be wrapped as the movie’s main character, Lightning McQueen, for the Coca-Cola 600 NASCAR Nextel Cup race on Sunday, May 28.