Behind Weather Channel's Creative Viral Marketing Campaign for Tornado Week

Author:
Publish date:

iMediaConnection talks to The Weather Channel's Brandon Uffner and social media agency Vert's Kevin Planovsky about their clever viral marketing campaign for Tornado Week. The campaign was centered around interns sitting in a room with industrial fans. The catch: the intensity of the fans were controlled by the amount of tweets that used #tornadoweek and, naturally, the entire thing was livecast.

Says Uffner, "I always want to try to push the envelope a little bit because I know that there is so much clutter in the advertising space that you can't just do the same thing that everybody else does."

Watch below.

Related

IPShowcaseLogo-social

IP Showcase at 2019 NAB Show Highlights Advances in Technology and Deployment of IP for Media

The IP Showcase has become a must-see exhibit for anyone deploying IP technology for real-time broadcast. Once again it is sponsored by major technical and standards organizations within the broadcast industry — Audio Engineering Society (AES), Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA), European Broadcasting Union (EBU), Society of Motion Picture and Television Engineers® (SMPTE®), and Video Services Forum (VSF).

48V-RP_HiRes_1

Hawk-woods launches first portable power solution for 48-volt cinema lighting

Hawk-woods is pleased to announce the new 48V-RP power station, a unique power solution which allows users to power ARRI Skypanels and other 48 volt (V) LED lighting when mains power is not available. Hawk-woods new 48V-RP is one of the first power solutions which enables users to run high voltage LEDs at 100% light output via a DC input.