Behind 'Anchorman 2''s Unprecedented Social Campaign - Creative Planet Network

Behind 'Anchorman 2''s Unprecedented Social Campaign

Author:
Publish date:

The talent behind Anchorman 2 speak to Adweek about their massive social media campaign that features more than 50 videos and other content that have been carefully seeded throughout the social landscape.

Says director Adam McKay, "I barely knew what a meme or GIF was when we started the campaign. But those terms starting coming out and I would be like, ‘You mean a good joke?’ To me, those are just new words for premises, tropes or riffs. The only big difference to me is the riff is now often going on a loop.”

Read the full story here.

Related

Open Cyber University of Korea Upgrades Production Suites with Blackmagic Design

Open Cyber University of Korea Upgrades Production Suites with Blackmagic Design

Blackmagic Design today announced that Open Cyber University of Korea has upgraded their web focused production suites with Blackmagic Design’s ATEM 2M/E Production Studio 4Ks and ATEM 1M/E Broadcast Panels. The upgrade was done to provide an easy to use and reliable production suite for the University’s teaching faculty to record and stream lessons on a day to day basis.