Behind 'Anchorman 2''s Unprecedented Social Campaign

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The talent behind Anchorman 2 speak to Adweek about their massive social media campaign that features more than 50 videos and other content that have been carefully seeded throughout the social landscape.

Says director Adam McKay, "I barely knew what a meme or GIF was when we started the campaign. But those terms starting coming out and I would be like, ‘You mean a good joke?’ To me, those are just new words for premises, tropes or riffs. The only big difference to me is the riff is now often going on a loop.”

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SMPTE's Latest IMF Plugfest Makes Significant Progress Toward Interoperability

SMPTE®, the organization whose standards work has supported a century of advances in entertainment technology and whose membership spans the globe, today announced that the Interoperable Master Format (IMF) plugfest, held Oct. 18-19 in Hollywood, California, marked another milestone in the development of the IMF family of international standards (SMPTE ST 2067), with more than 48 participants making progress toward interoperability.