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Avid & Sony to Provide Comprehensive XDCAM Support in Avid Systems

Avid Technology, Inc.


Sony Corporation

announced a collaborative development relationship designed to provide comprehensive interoperability between Sony’s XDCAM Professional Disc camcorders and decks and Avid’s award-winning digital nonlinear editing and shared-storage solutions.

This alliance will provide support for XDCAM’s low-bandwidth MPEG-4 proxy A/V format in upcoming versions of the Avid Media Composer Adrenaline, NewsCutter Adrenaline FX, and NewsCutter XP editing systems – as well as the Avid Unity family of shared-storage solutions. When this capability becomes available in late 2004, as currently planned, users of those systems will be able to import proxy A/V data at the maximum speeds afforded by IT-based protocols such as gigabit Ethernet and FireWire, edit the data in its native resolution, and subsequently re-link their compositions to the corresponding high-resolution media from the XDCAM system.

Prior to the release of the versions of the Media Composer Adrenaline and NewsCutter products with XDCAM proxy A/V support, Avid will enable those systems to import XDCAM high-resolution media via Ethernet file transfers in the Material Exchange Format (MXF) using the Avid Unity TransferManager product, and natively edit the media. Avid and Sony will demonstrate this capability in their respective booths at NAB.