An Appreciation of Charles and Ray Eames' 'Powers of Ten' - Creative Planet Network

An Appreciation of Charles and Ray Eames' 'Powers of Ten'

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Slate Magazine pontificates on the importance of "Powers of Ten," Charles and Ray Eames' groundbreaking short film which is celebrating its 35th anniversary this year. "Powers of Ten" zooms out from a picnicking couple 10 times for every 10 seconds, until it ends up showing the magnitude of the cosmos. It then zooms back and into the cells inside a human body to demonstrate the relative size of the tiniest sparks of life.

Says Slate, "Endlessly imitated in commercials and Hollywood films (Men in Black and Contact among them) and predating Google Earth (and Google Mars) by decades, the zoom continues to captivate viewers, leaving them either awed or overwhelmed by journey’s end. Paul Schrader, a devout admirer of the original 'rough sketch' 'Powers of Ten' film that predated the final Chicago-based version by a decade, wrote that the interstellar roller-coaster ride allowed the viewer to 'think of himself a citizen of the universe.'

Read the full piece here and watch "Powers of Ten" below.



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