Drectors Alex Mavor and Ed Kaye of The Sacred Egg discuss their six-minute short film for Arcade Fire’s “Everything Now” with Jenny Brewer: “The song is both anthemic and melancholy.The challenge for us was to create something that captured both these moods.
“Ultimately we wanted to create a magical world but one which had an undercurrent to it. A parallel country that was both familiar and strange. One about corporations and infrastructure and family. We didn’t want to pass a judgement on it though. It’s for the viewer to make sense of any undertones. We simply tried to capture the mood of this alternate land.”
To read more about the video’s production,