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AMD Ushers in Era of Cinematic Computing with the AMD Athlon 64 FX Processor

AMD also announces AMD Athlon 64 processors for desktop andnotebook computers – Microsoft, HP, Fujitsu, Fujitsu-Siemens,Packard Bell among scores of companies supporting world’s only32-bit and 64-bit Windows-compatible PC processor

SAN FRANCISCO–AMD (NYSE: AMD) marked the next frontier incomputing, introducing the world’s first and onlyWindows-compatible 64-bit PC processor – the AMD Athlon 64 FXprocessor – and paving the way for a jaw-dropping PC experience.The AMD Athlon 64 FX processor delivers what no other PC processor can:the highest overall 32-bit performance for today’s demandingapplications and the power of 64-bit computing for the next wave ofsoftware.

Specifically designed for gamers, PC enthusiasts and digital contentcreators, the AMD Athlon 64 FX processor is the most technicallyadvanced and highest performing 32-bit and 64-bit PC processor in theworld. Systems based on the AMD Athlon 64 FX processor enable a“cinematic computing” experience that is immersive,interactive and provides a new level of realism not available todayexcept from DVD-quality films.

“AMD is taking a lead role in shaping the future of thecomputing industry by putting the power of AMD64 technology at thefingertips of PC users around the world,” said Hector Ruiz,president and chief executive officer of AMD. “The growing numberof people looking for cinema-quality PC performance that transformsimagination into reality can now fully realize their dreams.”

Supporting AMD’s announcement, Chris Jones, MicrosoftCorporate Vice President for the Windows Client Group, said, “TheAMD Athlon 64 processor, combined with Windows XP 64-Bit Edition,enables our customers to take full advantage of the superiorperformance and scalability of 64-bit computing on the desktop, whilepreserving their ability to run 32-bit applications. In addition, theAMD64 architecture is designed for both 32-bit and 64-bit computing,allowing customers to migrate to 64-bit computing.”

“Extreme PC enthusiasts and gamers have long been the driversof the industry, shaping and influencing what new technology ultimatelyreaches mainstream computer users,” said Dirk Meyer, senior vicepresident of AMD’s Computation Products Group. “Wecustom-made the AMD Athlon 64 FX processor for these power users. Now,they can spend more time playing, imagining and creating.”

“With 64-bit technology, gamers, enthusiasts, and, ultimately,even ordinary mortals who yearn for a better computing experience willbe overwhelmed,” said Roger Kay, an industry analyst at IDC.“This type of performance hardware allows software developers tounleash their creativity on the next generation ofapplications.”

Gaming companies are ready to take advantage of the new capabilitiesand software performance 64-bit computing makes possible.

“Gamers will be floored by the power of AMD64. We’realready seeing great performance with 64-bit computing, but whatwe’re going to do in the very near future will amazegamers,” said Tim Sweeney, founder and president of Epic Games,maker of the popular Unreal Tournament.

Introducing the AMD Athlon 64 Processor for Desktops andNotebooks

For mainstream desktop users, AMD unveiled the long-awaited AMDAthlon 64 processor, bringing the benefits of AMD64 technology todesktop and notebook users and delivering unprecedented applicationperformance for consumers and businesses. The AMD Athlon 64 processorprovides extraordinary 32-bit software application performance whileallowing a simplified migration path to 64-bit applications.

For mobile computing, the AMD Athlon 64 processor for notebooks isdesigned for high-performance computing and wireless connectivity. Itfeatures advanced power management from the AMD PowerNow! technologyfor reduced power consumption and extended system battery life.

Industry Embraces 64-Bit Computing Vision

Microsoft, which today announced the release of a beta version ofWindows XP 64-Bit Edition, joined AMD to articulate its vision for64-bit computing and reiterate its commitment to deliver a 64-bitoperating system for desktop systems.

Computer manufacturer HP plans to ship systems in the fourth quarterof 2003. Fujitsu, Fujitsu-Siemens and Packard Bell announced systemavailability for the AMD Athlon 64 processor, and were joined by morethan 150 manufacturers and infrastructure partners worldwide.

“The AMD Athlon 64 processor brings outstanding performanceand future potential to our compact desktop PC ‘FMVDESKPOWER.’ The AMD Athlon 64 processor delivers the power of64-bit computing with incredible performance on today’s 32-bitapplications, all on a Fujitsu compact desktop PC,” said KuniakiSaito, general manager, Fujitsu Limited Desktop & WorkstationProducts and Personal Computer Peripherals Divisions, Personal SystemsBusiness Group.

“The AMD Athlon 64 processor brings 64-bit power and 32-bitperformance to our consumer customers via our SCALEO PC range,” saidRicarda Rodatus, director, Product Marketing, Fujitsu-SiemensComputers.

PC retailer Best Buy will sell AMD Athlon 64 processor-basedsystems in addition to the “processor-in-a-box”product.

“We believe that pervasive 64-bit computing will lead to a newwave of innovation in the technology industry. As one of NorthAmerica’s leading PC retailers, Best Buy will help bring 64-bitcomputing into the mainstream – accessible to one and all,”said Dave Morrish, senior vice president of Computers, Peripherals andDigital Imaging for Best Buy. “We are proud to announce that youcan pick up an AMD Athlon 64 processor-in-a-box right now Look for computer products from HP in the comingmonths.”

About AMD64 Technology

AMD first unleashed AMD64 technology in April with the launch of theAMD Opteron™ processor for servers and workstations. The AMDAthlon 64 processors are the first desktop and notebook processorsbased on the AMD64 architecture.

The AMD64 technology follows the evolutionary path of theindustry-standard x86 architecture, allowing development of a unified64-bit computing infrastructure designed to be fully compatible withthe pervasive x86 architecture. AMD64 technology allows customers toprotect their investments by continuing to use their 32-bit softwareuntil they decide to implement new, 64-bit software.

Pricing and Availability

More than 60 manufacturers and system builders worldwide feature theAMD Athlon 64 FX processor and the AMD Athlon 64 processors for desktopand notebook computers. The AMD Athlon 64 processor is available inModel 3200+ for desktop computing, priced at $417 in 1,000-unitquantities, and Models 3200+ and 3000+ for notebook computing, pricedat $417 and $278 in 1,000-unit quantities, respectively. The AMD Athlon64 FX processor is available in the FX-51 series, and is priced at $733in 1,000-unit quantities. FX is the class designator and the number 51is the series designation. It is odd numbered on purpose – tostand out, much like the processor. More information is available onthe AMD Web site,

About AMD

Founded in 1969 and based in Sunnyvale, California, AMD (NYSE: AMD)is a global supplier of integrated circuits for the personal andnetworked computer and communications markets with manufacturingfacilities in the United States, Europe, Japan, and Asia. AMD, aStandard & Poor’s 500 company, produces microprocessors,Flash memory devices, and silicon-based solutions for communicationsand networking applications.