Wayne Friedman of MediaPost examines the biggest TV draws on Twitter over the past year. February’s Super Bowl had the biggest Twitter audience, but it was two AMC shows that pulled in the most tweets for scripted programming.
Writes Friedman, “When it comes to non-sports series, the series finale of AMC’s Breaking Bad had the greatest reach, getting to 9.1 million people on Twitter. Those who saw one or more tweets of total TV viewership for the episode hit 10.3 million overall viewers. Bad also had the highest average Twitter audience during the season, at 6.03 million. In second place was another AMC show, The Walking Dead, with a Twitter audience of 5.2 million.”
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