Tim Nudd for Adweek’s "AdFreak" reports about a new spot for Airbnb in which a giant 3D Zoetrope presents Paris in a very unusual way.
An example of the remarkable attention to detail that went into creating the spot.
"Measuring 3.8 meters in diameter, 11.9 meters in circumference and 1.5 meters in height, it was made from 11,256 parts, including 1,476 figurines, to create the illusion of seamless motion," Nudd says. "Each environment shows a local Parisian hideaway—a flea market, a carousel, a jazz club and a café. The carousel was the most complicated—36 of them were used to make one layer, with 111 parts making up each section."
And take a look behind the scenes: