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Almost Half of All U.S. Households Have Connected TVs

A new study from from Leichtman Research Group shows that 49% of U.S. households have at least one Internet-connected TV, either as a standalone smart TV, or through an OTT device.

Said Leichtman Research, “Connected television use is heavily skewed towards Netflix subscribers, with 49% of Netflix subscribers watching video from the internet via a connected device weekly, compared to 8% weekly use among all non-Netflix subscribers. Among Netflix streaming video users, 78% say that they watch Netflix on a TV set – a similar level to the previous three years.”

Read the full story here on TBI Vision.