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Alex Prager Direct Thought-Provoking Nordstrom Ad

Video artist Alex Prager directs a stylish new spot for Nordstrom all about focusing on the beauty of the mundane aspects of life.

“With the constant urge for newness we forget how to enjoy the moment we’re in,” says Olivia Kim, Nordstrom’s vice president of creative projects. “[This spot reminds us of the] countless individual stories and unique experiences that are all worth recognizing.”

Watch below and read more here on NOWNESS.