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ESPN Focused on Making ‘SportsCenter’ Original Content for Digital Platforms

ESPN has announced that it is dedicated to creating more original

SportsCenter

videos for its digital, mobile and social platforms.

This team will not only be thinking about what we’re doing on TV and taking the best of that to digital platforms, but also creating things specifically for digital, including franchises that enhance our on-air brands,” Rob King, SVP of

SportsCenter

and ESPN News, tells Digiday.

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