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AMC Premieres Opening of ‘Preacher’ on Snapchat

Last week, AMC premiered the first five minutes of its new series Preacher on Snapchat ahead of any other outlet. This marks the first time that an extended TV show clip was made avilable on the platform.

“Obviously [Snapchat] is a terrific platform for this younger audience,” AMC and SundanceTV’s EVP of marketing Linda Schupack told The New York Times. “The audience we think will sync up perfectly with ‘Preacher’ is already on Snapchat.”