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Inside Virtual Reality Development at ILMxLAB

Bloomberg Businessweek‘s David Pescovitz writes about his recent visit to ILMxLAB, the innovative arm of Industrial Light & Magic that is specifically focused on virtual reality, augmented reality, and the future of immersive cinema.

“The way we do technology development here is really hand-in-hand with the creative goals,” explains Rob Bredow, Lucasfilms’ CTO. “The R&D is always in service to the story.”

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