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VR Has the Power to Deliver Visceral Brand Experiences president and co-founder Patrick Milling-Smith writes for Fast Company‘s Co.Create about the powerful potential that VR holds for brands and marketers.

He writes, “A brand experience has more impact than brand communication alone. If your brand is a story, then traditional advertising provides the basic structure of the narrative, but experiences are the high points of dramatic action. Virtual reality offers a uniquely immersive and scalable platform to deliver visceral brand experiences that will augment the rest of the marketing spend.”