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Inside NetScout’s Bold Decision to Finance a Werner Herzog Documentary

Light Reading’s Brian Santo recounts the improbable story of Werner Herzog documentary Lo and Behold: Reveries of the Connected World, which started its life as the branding brainchild of NetScout chief marketing officer Jim McNiel.

“It’s easy to imagine the movie turning out to be one of the most improbable triumphs in the history of marketing,” writes Santo. “It’s not clear whether Jim McNiel and his colleagues at NetScout are brave visionaries or insane dreamers — not unlike a character in a Herzog film such as Fitzcarraldo — but in the long run it may not matter. The result is a magnificent film, entertaining, thought provoking and deeply felt.”