As NBC experiments with its summer series Aquarius, by making the full series available online while still airing it weekly on traditional TV, Variety‘s Andrew Wallenstein opines on what this could mean for the future of the television landscape as a whole.
He writes, “Aquarius will be a test case for just how compelling the binge opportunity is. There’s a lot of hype around this viewing phenomenon in the age of Netflix, perhaps too much so. As much attention as the people who watch multiple episodes in a single sitting get, they may not necessarily be that significant a portion of a given show’s total audience. Which isn’t to say that Aquarius will singlehandedly establish just how popular the binge will become outside of streaming services. There’s going to have to be much more experimentation with different types of shows, networks and windows of availability to really suss this out. But the prospect of such a phase raises another prospect, something unthinkable just a few short years ago: Could the time come when primetime TV resembles Netflix, and the binge bow becomes standard?”
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