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40% of U.S. Homes Use Subscription VOD

A new study from Nielsen has found that subscription VOD services, like Netflix, are now prevalent in 40% of U.S. homes.

As MediaPost‘s Daisy Whitney writes, “These homes are voracious consumers of TV content. Subscription video-on-demand homes watch nearly three hours of TV a day compared with two hours for consumers who don’t have subscription video-on-demand. Amazon Prime and HuluPlus follow Netflix in use, but Netflix remains far and away the most popular. In homes with subscription video-on-demand, consumers also spend a little more than an hour watching time-shifted content.”

Read the full story here.