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Buffalo Wild Wings Turns Your Tweets Into Football Sportscast

Capitalizing on the NFL playoffs and Super Bowl, Buffalo Wild Wings has found a clever and economical way to get involved in the social media fray. Fans who tweet football chatter using the hashtag #BWWPostGame have the chance to be included in a series of viral web videos turning the tweets into a rapid-fire faux sportscast.

As Bob Ruhland, VP of marketing for Buffalo Wild Wings, told Adweek, “The great thing about digital and social media as it stands today is that it creates an opportunity for people where they can engage with their fan base without spending the kind of money that you had to spend in the past.”

Watch their first video below and read the full story here.

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