David Cross’ Hits will become the first feature film to be distributed through BitTorrent Bundle when it gets released on February 13th. Cross will be using a pay-what-you-want model for the film.
He is also launching a Kickstarter campaign to get the film into select theaters–those theater tickets will be pay-what-you-want as well.
As The Verge notes, “[Cross is] going against the grain. It still may take someone of Cross’ prominence to successful run an experiment like this, but it will ultimately make it easier for other artists to find success by taking the same route.”
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