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Sloth Week Returns on Discovery Digital Network

Sloth Week begins today on Discovery Digital Network which consists of sites like Animalist, TestTube.com, Sourcefed and more.

Says Animalist executive producer James William about creating stunt programming for the Internet as opposed to TV, “Because our digital content is coming from so many different shows and angles, we have the luxury of not needing to continue a singular storyline from episode to episode. As long as the content celebrates sloths, it works. Each video stands on its own and provides an immediate payoff, which is critical to short form content.”

Read the full story here on Video Ink.

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