Sean Cunningham of MediaPost differentiates between online TV and TV online and why advertisers need to be keenly aware of each one’s strengths and weaknesses.
He writes, “I call TV online the 50+ sites where viewers seek out streaming, information and conversation related to their favorite TV shows. I call online TV the compendium of user-, publisher and brand-generated videos that consumers encounter across the Internet. Both get about 20 hours of time every month from U.S. consumers. But they do it in vastly different ways, with real implications for advertisers.”
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