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New Study Supports Twitter’s Positive Effects on TV Advertising

A new study from Twitter and Starcom Mediavest Group supports the claims that Twitter and TV compliment each other’s efforts when it comes to advertising.

Writes Digiday, “Twitter-supported TV campaigns deliver a 50 percent greater ROI than TV-only campaigns, SMG’s Kate Sirkin said. Brand awareness was 6.9 percent higher among audiences to such campaigns while households exhibited a 4 percent increase in sales versus TV alone. Favorability rose 6 percent for users who interacted with a promoted tweet, meanwhile.”

Read the full story here.

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