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On-Demand Congestion Leads to Online Service Disruption for UK Broadcaster ITV

Rio de Janeiro — Clearly data traffic congestion problems are not limited to the U.S. During the very first match of this year’s World Cup tournament, a game between Brazil and Croatia, fans trying to log on to UK broadcaster ITV’s ITV Player app experienced video freezes and outright dropouts, due to the massive demand from consumers across the country and an inability of the broadcaster’s CDN service to handle it.

ITV Player is an online video on demand service accessible though the main

ITV website

.

On June 12 at 5:05Pm local time, ITV tweeted out a message apologizing for the service disruption: “We’re seeing unprecedented numbers of users during the game. We apologise [sic] for any inconvenience, we’re working hard to resume normal service.”

The disruptions happened during the match, won by Brazil 3-1, angering fans watching online.

ITV Player is an online video on demand service accessible though the main ITV website.

The online problems are reminiscent of what occurred during this year’s Oscar telecast on ABC network in the U.S. in March. That scenario was reportedly due to an unexpectedly high amount of traffic, insufficient server capacity and poor planning.

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