Not everyone is convinced that bringing second screen to the movie theaters is a step in the right direction.
In an impassioned post on Flavorwire, Jason Bailey explains why he finds the idea absurd. He writes, “To borrow the current parlance, getting people away from their televisions and into movie theaters would require luring audiences ‘with services they can’t get at home.’ So why on earth would theaters want to borrow second screen viewing, which is, at its core, exactly how we watch things at home? I’m as guilty as anyone of watching movies and shows on my couch with the phone out, but it’s always something I do with a fair amount of guilt, because I know I’m reducing the work on the screen in front of me to background. Why would theaters voluntarily do the same?”
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