ABC’s new live competition series Rising Star doesn’t just have a second screen app, it’s building its whole concept around it. Hopeful competitors can only advance week to week if users vote for them live via the show’s app.
Executive producer Nicole Yaron tells Fast Company‘s Co.Create, “It’s not just part of the show. It is the show. There’s no way to do the show without the app. It is not a second-screen experience. It is the experience.”
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