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BBC to Use Facial Recognition Technology to Gauge Audience Reaction

BBC Worldwide is planning to use CrowdEmotion’s technology to gauge audience reaction to their shows via facial recognition software.

Writes TBIVision, “CrowdEmotion, which uses facial coding web cams to capture emotions, was one of the six startups to secure backing from BBCWW this year as part of its Labs scheme. The new business partnership has seen BBCWW start a pilot scheme with 200 participants in the UK, which will use CrowdEmotion’s facial expression technology to measure happiness, surprise, anger, fear, disgust and sadness.”

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