Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


Why TV Is Not the First Screen…or the Second Screen

Chad Elkins of The 2nd Screen challenges the usage of second screen and first screen entirely when it comes to watching TV.

He writes, “The TV is neither the first or the second screen, it is simply a screen…’Watching TV’ is nothing more than watching content in the form of shows or movies. When that phrase was coined, the only device to view that content was on a traditional television screen. If a user is viewing TV content on a mobile device, the mobile device for definition purposes would be a television. That sounds like a ridiculous statement because we’ve moved beyond those dated concepts of what exactly a TV really is. Today, it’s a screen to view content. Generally, it also happens to be the largest viewing screen in a home environment which is why it is used most often to watch programming – even though tablet viewing of programming in the home is common.”

Read the full story here.