In the Year 2525: Gucci's Brand Video is B-Movie Magnificence

"Gucci designer Alessandro Michele's creations are brought to life through a series of outlandish scenarios."
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In Gucci's new brand video directed by Glen Luchford, "Classic sci-fi films including

Forbidden Planet

and

Creature from the Black Lagoon

are referenced throughout and given the luxe treatment with vintage prints and bejewelled characters wandering through the low-budget landscapes," explains

Rebecca Fulleylove

. "A cast of humans, robots and aliens make an appearance with the dreamy glow of a hazy B-movie."

"Gucci designer Alessandro Michele's creations are brought to life through a series of outlandish scenarios affectionately borrowed from the classic sci-fi of yesteryear," adds

Emily Gosling

. "These visual and thematic cues are duly explored through a fuzzy, B-movie aesthetic; with the bold colors of Michele's clothes accented by that ubiquitous orangey tone that all films made before 1980 seem to exude." 

New Gucci Campaign is a Playfully Campy Sci-Fi Ode to the Cinema of Yesteryear

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