In Gucci's new brand video directed by Glen Luchford, "Classic sci-fi films including
Creature from the Black Lagoon
are referenced throughout and given the luxe treatment with vintage prints and bejewelled characters wandering through the low-budget landscapes," explains
. "A cast of humans, robots and aliens make an appearance with the dreamy glow of a hazy B-movie."
"Gucci designer Alessandro Michele's creations are brought to life through a series of outlandish scenarios affectionately borrowed from the classic sci-fi of yesteryear," adds
. "These visual and thematic cues are duly explored through a fuzzy, B-movie aesthetic; with the bold colors of Michele's clothes accented by that ubiquitous orangey tone that all films made before 1980 seem to exude."
Gucci Takes Us on a Journey Through Time and Space With Its AW17 Campaign