What Next, Adobe? An Interview With Sr. Director of Product Management for Video

Editor and writer Julien Chichignoud sat down for an extensive interview with Adobe's Bill Roberts, Senior Director of Product Management for Video.
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Editor and writer Julien Chichignoud sat down for an extensive interview with Adobe's Bill Roberts, Senior Director of Product Management for Video for an extensive interview in Video&Filmmaker.

Roberts discusses the way his team interacts with working professionals each time they develop a new feature or iterate an existing one. He gives as an example the creation of what is now called Time Tuner and available in the current version of Premiere Pro CC:

"The original concept," he says, "was called ‘Faster Forward’ which analyzed the complexity of a shot, create metadata based on this complexity, and then use the metadata to try to deliver the ‘visual change’ at the selected speed where the user would fast forward. This means images might go 16X for a lock off shot with no action but only .5X for a high action fight scene.

"The team thought the feature was valuable but was surprised to learn that users hated the experience. However, we realized the underlying metadata on visual complexity was very valuable and revisited the idea when a major US broadcaster asked us about improved techniques for re-timing completed programming to sell in overseas markets. Our product team determined what the result would be if we used the ‘Faster Forward’ metadata to select where to be aggressive on compressing time in areas of low action while leaving the high action areas alone. We concluded if we made the metadata ‘compositionally aware’ (understanding the cuts in a timeline so that re-timing is spread across the entire timeline, not just compressed at the start), we could have an incredible feature for our customers."

The piece goes on to discuss more of what's new and hone in on the concepts Adobe is tackling for future UHD-centric features, including "Larger raster images, higher cadence frame rate, and larger gamut."

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