Watch the Guy Ritchie-Directed 'Call of Duty' Commercial - Creative Planet Network

Watch the Guy Ritchie-Directed 'Call of Duty' Commercial

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Director Guy Ritchie brings his signature blend of humor and explosions to his minute-long spot for Call of Duty: Black Ops 2. Look out for a cameo from none other than Robert Downey, Jr. himself.

Says Activision Chief Marketing Officer Tim Ellis about appealing to their growing female fan base, "We by no means soften our communication in order to appeal [to women]. If anything, just the opposite. If you look at the females represented in our spot, they come across as tough and cool like any of the guys."

Read more here on Advertising Age.



Major Sports Network Transports Entire Professional Golf Tournament Over Public Internet Using Technology From VidOvation and AVIWEST

VidOvation today announced that a major U.S. sports network used VidOvation and AVIWEST technology late last month for international coverage of the annual professional golf tournament between U.S. and European teams. VidOvation supplied AVIWEST gear equipped with unique SafeStreams technology, which allowed the network to use IP to contribute and transport all video over the public internet between the event at Le Golf National Golf Course in Paris and the studio control room in Atlanta.