Watch the Guy Ritchie-Directed 'Call of Duty' Commercial

Publish date:

Director Guy Ritchie brings his signature blend of humor and explosions to his minute-long spot for Call of Duty: Black Ops 2. Look out for a cameo from none other than Robert Downey, Jr. himself.

Says Activision Chief Marketing Officer Tim Ellis about appealing to their growing female fan base, "We by no means soften our communication in order to appeal [to women]. If anything, just the opposite. If you look at the females represented in our spot, they come across as tough and cool like any of the guys."

Read more here on Advertising Age.