Watch David Fincher's Gap Ads - Creative Planet Network

Watch David Fincher's Gap Ads

Author:
Publish date:

David Fincher had directed four new black-and-white spots for Gap's "Dress Normal" campaign.

The slightly off-kilter (but beautifully shot) campaign has unusual messaging to go along with it, too: namely that simple, "normal" clothing doesn't necessarily belie a boring existence.

Watch the spots below.

Related