Watch 4000 Glitter-Filled Balloons Explode in New Sony Bravia Ad

Publish date:

Sony continues its tradition of big and bold practical stunts to shill its line of Bravia 4K HDR TVs.

The latest involves 4000 balloons filled with 1.5 tons of biodegradable glitter exploding all over a beautiful, abandoned casino in Constanța, Romania. The new ad follows along the lines of spots featuring 250,000 bouncing balls in San Francisco or erupting flower petals in Costa Rica.

Watch below.



Immersive Digital Experiences Alliance (IDEA) to Create Specifications for Next-Gen Immersive Media, Including Light Field Technology

The Immersive Digital Experiences Alliance (IDEA) will launch at the 2019 NAB Show with the goal of creating a suite of royalty-free specifications that address all immersive media formats, including emerging light field technology. Founding members, including CableLabs®, Light Field Lab Inc, Otoy, and Visby, created IDEA to serve as an alliance of like-minded technology, infrastructure, and creative innovators working to facilitate the development of an end-to-end ecosystem for the capture, distribution, and display of immersive media.


NextRadioTV Deploys Extensive MediorNet Routing Solution From Riedel Communications

NextRadioTV has deployed a large-scale MediorNet real-time signal network from Riedel Communications to serve as the backbone for the broadcaster's brand-new audiovisual infrastructure. The 204-node MediorNet system has been installed in the new NextRadioTV facilities on the Paris campus of the Altice Group, which acquired NextRadioTV in 2016, to support signal distribution, routing, and processing over a single decentralized real-time network.