The Viral Campaign for Steven Soderbergh's 'Side Effects' Has Jude Law Evaluating You for Depression - Creative Planet Network

The Viral Campaign for Steven Soderbergh's 'Side Effects' Has Jude Law Evaluating You for Depression

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The below spot for Ablixa looks just like any other depression medication commercial. The difference? Ablixa is not a real drug and the promo is actually part of a viral campaign for Steven Soderbergh's Side Effects.

So far a barebones site at TryAblixa.com features the video above, a place to sign up for newsletters and an interactive video that allows you to get "evaluated" by Dr. Banks (Jude Law).

The trailer for Side Effects can be found below.

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