UK's The X Factor, along with agency CHI & Partners, have created an app, called Talk Talk TV Mix Off, that will allow users to put themselves into professional-level music videos. The best music videos also have a chance to appear on-air during showings of The X Factor.
Director Sammy Rawal explains, "[These idents are] really going to give X Factor viewers the chance to experience what it feels like to be in a high-end music video of their own. We’ve tried to create a full range of videos that not only look amazing, but also appeal to a very broad audience.”
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