Truman & Cooper deliver a gripping narrative music video with their offering for Rag n' Bone Man's "Hell Yeah."
They tell Creative Review, "We wanted to tell a story talking about a conflict between a dad and his kids in a kind of road movie. We wrote the script first thinking about shooting it in real locations but we felt it was too classic and repetitive with what we've done before. We decided to work on a concept based on a minimalist set to really attract the attention toward the performance and to make the story more iconic. Of course, we had the film Dogville in mind but we also thought about the work of land artists like Robert Smithson or Richard Long."
Watch below and read the full story here.