Trollbäck Develops Visual Language for UN Initiative

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In September, the United Nations adopted the Global Goals for Sustainable Development, an ambitious plan for the future that is supported by a global marketing campaign that includes designs from Trollbäck + Co. For the project, Jakob Trollbäck, chief creative officer of Trollbäck + Co., translated a complicated document written in dense political language into something conversational, shareable and, above all, comprehensible to a worldwide audience. The text, 17 icons and logo Trollbäck created will be displayed in ads and campaigns worldwide, projected on the side of the UN building in New York City, presented on flags raised around the world in iconic locations, and featured at the Global Citizen’s Festival, held Sept. 23 in New York’s Central Park.

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