Study: Mobile Viewing Tops 200 Hours a Year

Author:
Publish date:

Here’s another big, round figure to link the continuing shift toward mobile viewing: 200. That’s the number of hours per year, on average, people spend viewing video on mobile devices, according to a new study from Ericsson.

The study—the ConsumerLab TV & Media Report—also finds that the weekly share of time spent watching TV and other forms of video on mobile devices has surged 85 percent in the last six years.

But mobile viewing is helping to expand the overall viewing pie. The study, based on 30,000 interviews collected from individuals in 24 countries, says mobile usage has driven overall TV and video viewing up by an additional 1.5 hours per week. However, that same rise has spurred a decline in “fixed screen” viewing of 2.5 hours per week.

This mobile viewing climb has made consumers more sensitive about data usage. With an apparent nod to optional zero-rated services like T-Mobile’s “Binge On” offering, 40 percent say they are “very interested” in mobile data plans that include unrestricted video streaming.

The study also shines the light on increasingly popular VOD services, as total viewing time of on-demand content has jumped 50 percent since 2010. Notably, 37 percent embrace binge-watching, defined as watching two or more episodes of the same show in a row on a weekly basis. More than one-fifth of those surveyed said they binge-view on a daily basis.  

Related

48V-RP_HiRes_1

Hawk-woods launches first portable power solution for 48-volt cinema lighting

Hawk-woods is pleased to announce the new 48V-RP power station, a unique power solution which allows users to power ARRI Skypanels and other 48 volt (V) LED lighting when mains power is not available. Hawk-woods new 48V-RP is one of the first power solutions which enables users to run high voltage LEDs at 100% light output via a DC input.

Singapore’s Hit Zombie Comedy Zombiepura Graded on DaVinci Resolve

Singapore’s Hit Zombie Comedy Zombiepura Graded on DaVinci Resolve

Blackmagic Design’s DaVinci Resolve and DaVinci Resolve Advanced Panel was used for color correction of Singapore’s first zombie comedy, “Zombiepura.” The film, which gained international distribution, is the first full length feature directed by internationally known short film filmmaker, Jacen Tan, who also was part of the post production team grading Zombiepura with DaVinci Resolve.