State-of-the-Art Postproduction Solutions

Video editing technology has moved from the realm of the few professionals who had access to expensive tools, to a wide range of users at all proficiency levels.
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Video editing has moved from the realm of the few to a wide range of new users. These changes not only empower creativity, but enable faster and better delivery of the end product, with fewer stages in between. Here's how to shop for a state-of-the-art postproduction solution.

Video editing technology has moved from the realm of the few professionals who had access to expensive tools, to a wide range of users at all proficiency levels. This has coincided with the transition in camera technology from videotape-based recordings to file-based acquisition. With this change, editors no longer need to invest in specialized hardware, like expensive videotape machines of a specific format, simply to move their source media from camera to post production and final delivery.

In the same way that specialized hardware has been removed from the equation for the playback and recording of media, so has the need for special hardware used in editing and general post production. Most modern computers are up to the task of easily dealing with camera media for audio and video editing, as well as for special visual effects. Moore's Law predicted the scalability of more powerful computers at a lower cost. Economies of scale have brought down the cost of file-based recording media, thanks to the ubiquity of memory chip technology for all manner of consumer devices, such as smart phones and digital still photo cameras.

To take advantage of these trends, software developers, such as Sony Creative Software, have developed powerful software applications that replace the "heavy iron" specialized hardware of the past. Low cost software solutions, running on powerful desktop, mobile and tablet platforms, have opened up the advanced creative process. This empowers such users to explore their storytelling ideas.

To read more, click here.

To register for our October 12 webinar, "Creating an Efficient Pipeline from Production to Post," click here.

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