The new spot for Sony's Bravia 4K TV line takes its cues from Sony's own iconic 2005 ad, "Balls," as well as last year's version with flower petals, by using only in-camera techniques to create a beautiful and memorable visual.
"Ice Bubbles" was filmed in Whistler, Canada, and shows gorgeous slow-motion shots of what happens when soap bubbles freeze in the air. A special macro lens and cross-polarized lighting were some of the techniques and equipment used to capture the shots. No CGI or post-production wizardry was utilized.
Watch the spot and a making-of below.