In light of Netflix's cloaked data policy, Lene Sillesen shares stories of documentary filmmakers on both sides of the divide: those who say that knowing the actual audience numbers doesn't matter, and those who say that it does.
Writes Sillesen, "Netflix doesn’t reveal detailed audience numbers—not to the media, not to the public, and not to the filmmakers themselves. In a data-centric age where digital media outlets meticulously count clicks while pouring time and money into understanding audiences, and journalists debate to what extent news coverage should be shaped by all this information, documentary-makers who rely on digital platforms have access to only a drop of the accumulated data. For many filmmakers, the potential reach far outweighs the lack of data transparency—and without access to hard numbers, some experiment with alternative ways of evaluating their audience."
Read the full story here.