Should Documentary Filmmakers Have Full Access to Their Streaming Audience Numbers?

Author:
Publish date:

In light of Netflix's cloaked data policy, Lene Sillesen shares stories of documentary filmmakers on both sides of the divide: those who say that knowing the actual audience numbers doesn't matter, and those who say that it does.

Writes Sillesen, "Netflix doesn’t reveal detailed audience numbers—not to the media, not to the public, and not to the filmmakers themselves. In a data-centric age where digital media outlets meticulously count clicks while pouring time and money into understanding audiences, and journalists debate to what extent news coverage should be shaped by all this information, documentary-makers who rely on digital platforms have access to only a drop of the accumulated data. For many filmmakers, the potential reach far outweighs the lack of data transparency—and without access to hard numbers, some experiment with alternative ways of evaluating their audience."

Read the full story here.

Related

RTI_RTIXCEL_Experience

RTI Launches Multi-Tiered RTIXCEL Training Program

RTI, a leading control and automation manufacturer for residential and commercial settings, today announced that the RTIXCEL Training Program has officially launched. RTIXCEL offers a range of options designed to give custom installers the resources needed to master Integration Designer® APEX and gain a deeper knowledge of the technologies they use every day. RTIXCEL Online, RTI's new state-of-the-art learning system, delivers a comprehensive curriculum, allowing dealers to learn effectively at their own pace. Online learning complements other RTIXCEL training programs, including TechTalk webinars, on-site training held around the world, and the RTIXCEL Experience, a three-day, hands-on training hosted at RTI headquarters in Minnesota. These accredited courses give integrators education units for CEDIA and AVIXA certifications.

BenQ_InstaShow

BenQ Amps Up 21st Century Learning at TCEA 2019

BenQ, an internationally renowned provider of visual display solutions, will feature its purpose-built display solutions for education at the 2019 Texas Computer Education Association (TCEA) Convention and Exposition, Feb. 4-8 at the Henry B. González Convention Center in San Antonio. In booth 1562, BenQ will show educators interactive flat panels, laser projectors and collaboration solutions that will help transform the learning experience to drive success for every student.