Scout Develops Instagram Campaign for Residence Inn - Creative Planet Network

Scout Develops Instagram Campaign for Residence Inn

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Design studio Scout animated the quirky creatures imagined by illustrator Ryan Berkley in a social media campaign for Residence Inn by Marriott. The 15-second videos, designed to be viewed on Instagram, promote the amenities and perks of staying at Residence Inn, using animations that transform Berkley’s animals into talking personalities.

Since Berkley had never animated his work, Scout creative directors Chace Hartman and Brian Drucker had to find a way to bring the stills to life in a way that kept Berkley’s artistic viewpoint intact. “I was definitely nervous about seeing my animals given animated personalities and voices in general,” admits Berkley, but he adds that when he saw the final product, “I had a grin from ear to ear.”

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