Scout Develops Instagram Campaign for Residence Inn

Author:
Publish date:

Design studio Scout animated the quirky creatures imagined by illustrator Ryan Berkley in a social media campaign for Residence Inn by Marriott. The 15-second videos, designed to be viewed on Instagram, promote the amenities and perks of staying at Residence Inn, using animations that transform Berkley’s animals into talking personalities.

Since Berkley had never animated his work, Scout creative directors Chace Hartman and Brian Drucker had to find a way to bring the stills to life in a way that kept Berkley’s artistic viewpoint intact. “I was definitely nervous about seeing my animals given animated personalities and voices in general,” admits Berkley, but he adds that when he saw the final product, “I had a grin from ear to ear.”

Related

ATEM Television Studio Pro 4K used by Zodiac Studios on Austin Music Live Streaming Series

ATEM Television Studio Pro 4K used by Zodiac Studios on Austin Music Live Streaming Series

Blackmagic Design today announced that Austin, Texas based full service production studio Zodiac Studios is using an ATEM Television Studio Pro 4K live production switcher and Video Assist 4K monitor/recorders for its ongoing Austin Music Live series. Cofounded by Robert Calder, owner and executive producer at Zodiac Studios, along with Producer and Creator David Christopher, the live streamed series celebrates the rich and diverse local talent that makes Austin the live music capital of the world. Austin Music Live supports and fosters the city’s $2 billion music tourism industry.