Samsung Uses Clever Choreography to Tout Smartwatch's Features

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We don't know how many takes it took to get this large-scale commercial right, but the effort was surely worth it.

The new spot for the Samsung Gear S2 touts the smartwatch's capabilities by using a bevy of performers in various colored shirts to interpret the app's ability to tell time, play music, track health, and show messages. The spot was directed by Michael Gracey.

Watch below.



Legrand | AV Hires Rob Atkins as Middle Atlantic Regional Brand Sales Manager

Middle Atlantic Products, a brand of Legrand | AV, today announced today that Rob Atkins has joined the company as regional brand sales manager, southeast. In this position, Atkins will work closely with sales teams and product management to foster relationships with local integrators and consultants by providing brand expertise relative to the Middle Atlantic portfolio of solutions including racks, technical furniture, and power.