Samsung Uses Clever Choreography to Tout Smartwatch's Features - Creative Planet Network

Samsung Uses Clever Choreography to Tout Smartwatch's Features

Author:
Publish date:

We don't know how many takes it took to get this large-scale commercial right, but the effort was surely worth it.

The new spot for the Samsung Gear S2 touts the smartwatch's capabilities by using a bevy of performers in various colored shirts to interpret the app's ability to tell time, play music, track health, and show messages. The spot was directed by Michael Gracey.

Watch below.

Related

Riedel_Bolero-DFL-Auswahl

Custom-Engineered Bolero S Ensures Reliable Referee Communications for German Bundesliga

Today's large-scale sporting events, as well as their technical broadcast requirements, are growing at an astounding pace. To meet and surpass these requirements, Riedel Communications has initiated their Managed Sports Services division, comprised of custom-engineered technologies paired with extensive supervision and support by Riedel-qualified engineers. Among the first to profit from these services is DFL Deutsche Fußball Liga, who has partnered with Riedel to design a reliable infrastructure for German Bundesliga referee communications.

RTI_CyrilleVergely

RTI Names Cyrille Vergely as Dealer Experience Manager

RTI, a leading control and automation manufacturer for residential and commercial settings, today announced that Cyrille Vergely has joined the company as its Dealer Experience Manager, Europe and Middle East. In his new role, he will ensure an exceptional experience for the company's dealers in the region by providing training, technical support and project design assistance.