Samsung Attempts to Normalize VR with Gear VR Commercial

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Samsung's new spot for its Gear VR virtual reality headset is remarkable for its simplicity. The spot mainly showcases hands popping in their Samung Galaxy smartphones into the $99 headset to view things ranging from movies to nature documentaries to video games. "Virtual reality just got real," is the tagline.

Watch below.



SMPTE Australia Section Issues Call for Papers for METexpo Conference

SMPTE®, the organization whose standards work has supported a century of advances in entertainment technology, and whose membership spans the globe, today announced that the SMPTE Australia Section has issued a call for papers for its forthcoming Media + Entertainment Tech Expo (METexpo) Conference, which will be held between 18-20 July 2019 at the International Convention Centre, Darling Harbour, Sydney, Australia.