Director Sam Branson (son of Richard Branson) has released his feature-length documentary Breaking The Taboo exclusively via a branded channel on YouTube. Breaking the Taboo is narrated by Morgan Freeman and Gael Garcia Bernal and focuses on the failures of the war on drugs.
Says Johnny Web, managing director of Sam Branson's production company, Sundog Pictures, "It’s incredibly difficult to get significant theatrical distribution even for the most acclaimed feature documentary, and even then you can measure audiences in the tens of thousands. By substituting cinema with YouTube, we believe we can reach millions of people rather than thousands, and create a virtuous circle of promotion which will boost viewing in the global TV window."
Watch the full film below. (via PSFK)