Unless you've been living under a rock, you probably know that Anchorman 2 was released this month. The marketing team of the movie went above and beyond to seed social, viral content for the past couple of months.
The Credits rounds up the highlights of what's been put out there, writing, "So how does a misinformed, misogynistic news anchor take over the media world months before delivering the most quote-worthy comedy of the year? The answer is a mix of creative marketing deals and a star willing to wear holes in the bottom of his loafers to get the word out. Here, a thorough but still somehow incomplete look at the selling of Anchorman 2: The Legend Continues."
Read the full story here.