Rounding Up the Extensive Viral Marketing of 'Anchorman 2'

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Unless you've been living under a rock, you probably know that Anchorman 2 was released this month. The marketing team of the movie went above and beyond to seed social, viral content for the past couple of months.

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The Credits rounds up the highlights of what's been put out there, writing, "So how does a misinformed, misogynistic news anchor take over the media world months before delivering the most quote-worthy comedy of the year? The answer is a mix of creative marketing deals and a star willing to wear holes in the bottom of his loafers to get the word out. Here, a thorough but still somehow incomplete look at the selling of Anchorman 2: The Legend Continues."

Read the full story here.



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