Real People Tell and Film Their Own Success Stories for the American Red Cross

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BBDO has brainstormed an ingenious campaign for the American Red Cross: one that lets the real people who have been helped by the organization share their own stories.

300 individuals were each send a kit with a Sony camera and a booklet with filming tips and asked to share their personal stories. The results are 25 edited films, three of which will air as ads.

Says BBDO senior creative director Linda Honan, "Every time we started to talk about an ad campaign, we worried that it felt a little contrived or boastful. We found that the purest way to push the story out was to have the people whose lives have been touched tell their story. It was about stepping aside and giving people the tools to share their story."

See the stories here on the American Red Cross' site and read more here on Fast Company's Co.Create.



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