Video production and projection mapping company DWP Live played a critical role in September’s launch of the United Nations’ Global Goals for Sustainable Development.
The weeklong celebration and humanitarian awareness campaign featured a projection mapping piece on the UN’s New York City headquarters, which was filmed and used as part of the coverage of the Global Citizen Festival. London-based animation and projection design company, 59 Productions, designed and produced the projection mapping piece, calling on DWP Live to project the content.
The UN’s ‘Global Goals’ are a series of ambitious targets to end poverty, fight inequality and tackle climate change for everyone by 2030.
Projected on the north tower and general assembly wall of the UN headquarters, the 10-minute animated show introduced each of the 17 Global Goals, presenting them in an accessible and visually exciting way. The piece used DWP Live’s d3 4×4 Pro VFC-equipped media servers and 16 Barco HDF W30 and 20 Barco HDX W20 projectors.
This event marked the world debut of d3 Technologies’ new Video Format Conversion (VFC) output card. “DWP Live is the first video production company in the world to use this new technology for a live event. It reduces production cost, rack space, set-up time and complexity,” said Ben Ryle, DWP Live’s chief technology officer. “We equipped four of our d3 4x4pro machines to work with the newly designed card.”
“Condensing the 17 global initiatives into a short piece of visual animation was rather tricky, and it took almost a year to develop the show,” explained Leo Warner, Creative Director of 59 Productions. “We chose to illustrate each goal in three stages: an impression of the problem; the goal in action; and a desirable outcome. In that sense, each of the 17 animations is an individual story with its own beginning, middle and end. The piece features a vast amount of 3D modeled animation, 2D graphical content and live action green-screen footage.”
The projection was filmed and included in the 2015 Global Citizen Festival, which drew 60,000 people to Central Park’s great lawn, and included performances by Pearl Jam, Beyonce, Ed Sheeran and Coldplay. Stephen Colbert, Salma Hayek Pinault, Deborra-Lee Furness and Hugh Jackman, Kerry Washington and Olivia Wilde hosted the event.
“This particular piece was a giant public display that was seen by the public in New York, delegates and UN staff, as well as television and online audiences worldwide. It’s an event that we’re humbled and proud to be a part of,” said DWP Live President Danny Whetstone. “Projection mapping is the core of our business. It’s a technology that can bring people of every culture and age group together, which is just what this global event required.”